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History of Lice Squad Canada
A foundation based on identifying and taking care of the needs of others rarely fails.
 Dawn Mucci, a mother of three and certified Aroma Therapist founded Lice Squad Canada in May of 2001.
After a horrific experiance with head lice, Dawn decided to become the help that she so desperately needed and could not find. A true entrepreneur, Dawn began to formulate a business plan to highlight the unique system and tools that she created for the purpose of helping those who struggle with head lice. The focus being on quality head lice removal services, education, customer service, and pesticide-free products.
With the apparent success of the business came a vision to expand. This would create jobs and also provide these much needed services in other communities throughout North America. It was obvious that there was a demand for Mucci's services and pesticide-free products. Franchising became the best way possible to guarantee that people would have access to quality care, reliable services and accurate information when it came to the issue of head lice.
Lice Squad Canada has also received international exposure and recognition for their work with head lice. In 2002, Lice Squad won the New Business of the year award for their innovative approach, outstanding marketing concept and customer service. In 2005 and 2007 Lice Squad took Customer service and runner up for Entrepreneur of the year from our perspective Economic Development corporations. The business and marketing system has been compared to the Molly Maid service of house cleaning, by Franchise Magazine with one lousy difference; they use combs, visors and tweezers instead of brooms. Mucci is also quoted in Today's Parent Magazine as being one of Canada's most prominent nitpickers and in Maclean's magazine as being Canada's premier nitpicker.
Since its inception Lice Squad Canada have put more than forty consultants to work in Ontario. There are also 18 franchises operating in Canada.
It is a niche market that continues to expand. Due to a new strain of super lice, awareness of the potential dangers associated with pesticide use, increased press on the topic, word of mouth referrals and an outstanding reputation for quality service. Lice Squad Canada is now the leader in head lice removal services, education and product distribution.
Thankfully, lice do not spread as fast as word of mouth does. Yet when lice do come around, and they always will, people now have someone to turn to for effective hands on help, products that work and education. As Mucci describes, “That is what I needed most and couldn’t find and that is why I started this business.”
If you are in need of assistance, want to be a consultant or franchisee or you just have Lice questions. Visit Lice Squad’s Head Lice Help Site www.licesquad.com or call their toll free hot line at 888-LICESQUAD (542-3778) or 866 838-LICE (5423).
To date Lice Squad Canada has been featured on CTV National News, The Discovery Channel, TV Ontario, Health Matters, City TV, CFTO News, Global News, CBC News World, CBC Disclosure, Canadian Living.com, Today's Parent Magazine, Maclean's Magazine, The Toronto Star, The Toronto Sun, The Globe & Mail, The National Post, CFRB New Talk 1010, 680 News Talk, Good morning Canada, Canada Camps Magazine, Franchise Canada, Franchise Times, Mompreneur Magazine, Women With Vision, and Canadian business magazine.
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A foundation based on identifying and taking care of the needs of others rarely fails.
Dawn Mucci , a mother of three and certified Aroma Therapist founded Lice Squad Canada in May of 2001. She had spent the previous two years as general manager of Lice Busters and continued to work with and contribute to that company until November of 2002 when the company moved to Hawaii.
 Dawn was encouraged to start her own company and did just that. A true entrepreneur, Dawn began to formulate a business plan to highlight the unique system and tools that she created for the purpose of helping those who struggle with head lice. The focus being on quality head lice removal services, education, customer service, and pesticide-free products.
With the apparent success of the business came a vision to expand. This would create jobs and also provide these much needed services in other communities throughout North America. It was obvious that there was a demand for Mucci's services and pesticide-free products. Franchising became the best way possible to guarantee that people would have access to quality care, reliable services and accurate information when it came to the issue of head lice.
Lice Squad Canada has also received international exposure and recognition for their work with head lice. In 2002, Lice Squad won the New Business of the year award for their innovative approach, outstanding marketing concept and customer service. In 2005 and 2007 Lice Squad took Customer service and runner up for Entrepreneur of the year from our perspective Economic Development corporations. The business and marketing system has been compared to the Molly Maid service of house cleaning, by Franchise Magazine with one lousy difference; they use combs, visors and tweezers instead of brooms. Mucci is also quoted in Today's Parent Magazine as being one of Canada's most prominent nitpickers and in Maclean's magazine as being Canada's premier nitpicker.
Since its inception Lice squad Canada have put more than forty consultants to work in Ontario. There are also 18 franchises operating in Canada. .
It is a niche market that continues to expand. Due to a new strain of super lice, awareness of the potential dangers associated with pesticide use, increased press on the topic, word of mouth referrals and an outstanding reputation for quality service. Lice Squad Canada is now the leader in head lice removal services, education and product distribution.
Thankfully, lice do not spread as fast as word of mouth does. Yet when lice do come around, and they always will, people now have someone to turn to for effective hands on help, products that work and education. As Mucci describes, “That is what I needed most and couldn’t find and that is why I started this business.”
If you are in need of assistance, want to be a consultant or franchisee or you just have Lice questions. Visit Lice Squad’s Head Lice Help Site www.licesquad.com or call their toll free hot line 866 838-LICE (5423).
To date The Lice Squad Inc. has been featured on CTV National News, The Discovery Channel, TV Ontario, Health Matters, City TV, CFTO News, Global News, CBC News World, CBC Disclosure, Canadian Living.com, Today's Parent Magazine, Maclean's Magazine, The Toronto Star, The Toronto Sun, The Globe & Mail, The National Post, CFRB New Talk 1010, 680 News Talk, Good morning Canada, Canada Camps Magazine, Franchise Canada, Franchise Times and Canadian business magazine.
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