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Lice Squad Expands Again

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Lice Squad Canada announced today the expansion of the business into the greater Calgary, Winnipeg and Kingston areas, servicing families, schools and organizations in most locations via their mobile service team.

 “We are the company that gets those desperate calls from mothers in tears and people at their ‘nits end’ with head lice,” says company founder Dawn Mucci, who started franchising Lice Squad’s concept in 2002.  “I have talked to many parents who out of frustration have shaved heads and used ridiculous amounts of pesticide treatments and sprays.  Some have gone as far as having their homes steam cleaned and have actually thrown out perfectly good toys, furniture and bedding because of the lack of education and the fear and stigma associated with head lice.” 

The staff is made up of highly skilled lice removal consultants all trained in the Lice Squad’s exclusive head lice removal process.  This includes the exclusive use of the medical device called The Louse Buster™ which uses heated air in combination with enzymes and reduction combing to effectively and quickly clear away head lice and their eggs.   Two Journal of Paediatrics papers on the device have recently been published and both cite the device’s 99.2% kill rate on lice eggs, a key element in eradicating a case.   

“Our approach is to provide people with the tools and education to treat head lice right the first time,” explained Dawn Mucci, CEO of Lice Squad.  “This is a fantastic business opportunity that meets an incredible need in the community.” 

Head lice are the second most communicable affliction among school-aged children next to the common cold.  This year alone, up to 2.4 million Canadian children and their caregivers may get head lice, making head lice removal a service in demand.  Lice Squad Canada’s mission is to stop the stigma associated with head lice and prevent the over use and abuse of pesticides on children and the planet.  

For more information, contact your local Lice Lady at 888 LICE SQUAD (542-3778) For Franchise enquiries in Alberta contact Martha@licesquad.com  or visit www.licesquad.com


Written on Monday, 07 November 2011 15:24 by Dawn Mucci

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